Did you ever wonder what emotions consumers associate with your brand or product?
Brand Equity is a key factor for the long-term success of your brand, and now you can understand better what it is and how to measure it.
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In this ebook, you will learn:
What is Brand Equity and its contributing factors
Why Brand Equity is a key factor for the success of your brand
How the subconscious influences consumer behavior
Which neuromarketing methods can help you measure the subconscious
What are brand associations and how they can help you measure brand equity